The greed for 'Malling' and shopping has been on steady rise in this global culture. Throwing a party, wearing branded clothes, grooming the body and face are today's symbols of power.
The women in society have brought more money to the family and children are enjoying the material benefits. Feminism has brought in material wealth to homes. Globalization and computers and English have brought more money into men's pockets and again children have benefited.
World cinema and the satellite television have brought brand culture to the living room. 'Free hair' that appears good on pictures taken by 2D cameras have become the hall mark of 'style'.
Very few youngsters understand how they are caught by the web of consumerism at a global level. Social culture is no more the culture of families. It is the culture of the globe.
The 'family system' is in crisis challenged by 'individualism'. Now the individual wants to live according to his wishes. Words like 'adjusting' have begun to disappear from the youth's vocabulary.
The 'new' money power has helped the youth to respect their wishes. It might take a decade or two for them to understand the limitations of 'individualism' and 'materialism'.
The role of English in creating global culture has to be studied with reference to television and movies. The role of computers and material wealth creation also has to be studied. The role of women in these areas have to be studied. The role of women empowerment and materialistic wealth has to be studied.
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